The 2016 Place Conference kicks off with a “location clinic” workshop and is followed by a full day of sessions. The topics and speakers are inspiring some interesting audience discussion both in person and online.
Here are the top tweets being generated from the event using the #PlaceConf hashtag:
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One of the biggest opportunities in SMB marketing today is the ongoing democratization of video advertising. Generative video models bring production costs down to almost zero, while expanding CTV inventory and programmatic placement make supply abundant and more SMB friendly (read: affordable).
AI’s biggest barrier today isn’t necessarily technical. The technology is still plagued by consumer trust issues. This stems from several objections, including the AI’s reliability and its association with job losses, not to mention all the dystopian fears. A new report from WordPress.com quantifies the issue.
Ads in ChatGPT are starting to look better. After a splashy entrance, immediate backlash, and handwringing from advertisers over limited options, OpenAI’s move into advertising has turned around. Signs are starting to show some favorable performance as OpenAI figures it out… as we predicted.
