call tracking
Call Tracking & Local SEO: Top 5 Tips to Maintain NAP Consistency
Earlier this month, CallRail and LSA presented a webinar entitled, “Calls, Local SEO & Mobile Search: What You Need to Know in 2016.” It discussed
churn
Top 10 Articles on LSA Insider from Q4 2015
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,
Local Search
Mobile Retargeting: Reaching People at the Right Time and Place
We are constantly digitally connected. In fact, the average person spends over three hours a day using their smartphone. Even though mobile device activity now
Adobe
Study: Only 19% of Companies have “Digital Maturity” Plans
Digital media, but more specifically smartphones, have introduced data that help marketers close the loop between digital marketing and sales. These metrics have the power
Big Data
Using Mobile Data to Overcome ‘Customer Amnesia’
Understanding your customer’s behavior requires you to ask three questions: Who is the visitor? What are they looking for? And did they visit your physical
Members
Webinar: Ad Testing, Ad Testing, 1, 2, 3 – Why & How to Test Your Ads
Please join the Local Search Association (LSA) and Yahoo for an exclusive webinar presentation next Thursday, September 10 from 2:00 pm – 3:00 pm ET. In the
Members
Indoor Location: Combatting the Billions Lost in Retail Walk-Out Sales
With an estimated $608 billion lost in retail walk-out sales in 2014, retailers are utilizing technology to help encourage customer loyalty and engagement and facilitate
Research & Data
Study: 1 in 4 Consumers Research Offline Word-of-Mouth Online
Almost two years ago Nielsen found that the most trusted form of advertising was word-of-mouth with 84% of consumers saying they trust the recommendations from
Local Search
Increasing Local Search Conversions: From Click to Call to Sale
The world has gone mobile. And the twin sibling of mobile is local. Consider the following: Over 50% of searches are now done on mobile
LSA Webinar Series
How Location-Based Strategies are Driving Business Results
With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is
Members
Webinar: Bridging the Physical & Digital Worlds with Mobile
Please join LSA and Sonata for an exclusive webinar presentation next Thursday, May 28 from 2:00 pm – 3:00 pm ET. Advancements in technology have lowered
Annual Conference
LSA15: The Future is Beaconing
Beacons are the latest technology marketers are optimistic can help create more effective marketing, personalization and assist in delivering “closed loop” attribution. Lara Mehanna of
Big Data
LSA15: Location Targeting, Location Data, Location Analytics
Location, location, location. The sophistication of location-targeting and online to offline attribution are really moving the needle when it comes to reaching local consumers and
local media
Sonata Targets Socio-Demographic Groups to Improve Ad Relevance
Sonata is a global geo-contextual, geo-behavioral advertising platform focused on delivering hyper-local awareness and results. We caught up with Lara Mehanna, GM US, VP sales
attribution
LSA Members in the Business of Local: CallRail
CallRail, based in Atlanta, GA, provides call tracking and analytics services to more than 15,000 businesses and marketing agencies in the United States and Canada.
local media
LSA Members in the Business of Local: xAd
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable
Ad Spend
Digital Understanding Playing Catch-Up with Tech
Today, digital marketing expertise from one marketer or advertiser to another varies dramatically. While one explores the inner workings of the automated ad buy, another