GenZ
Social Media Surpasses Search Engines as Gen Z Go-To Tool
In a significant shift in consumer behavior, social media has emerged as the primary source of search and discovery for Generation Z, surpassing traditional search
Data Scout
Sphere of Influence: Word-of-Mouth Aint What it Used to Be
Based on a survey of 1,000 U.S. consumers conducted in September, a GoDaddy report signals that recommendations from family, friends, and colleagues are losing their potency, given the greater trust that’s now put in the influencer economy.
Pro Features
Sprout Social Emphasizes the Why and How of Social Marketing
What’s the latest consumer behavior on social media, and how does that translate to brand marketing tactics?
Pro Features
Yext Social Federates & Formalizes Local-Social Marketing
Yext has announced the official release of Yext Social – a social media management tool meant for multi-location (MULO) brands to manage their social presence.
Data Scout
Which Social Apps Get the Most Engagement?
According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…
Instagram
Instagram Upranks SMBs and Smaller Creators
Instagram is adjusting its ranking algorithms to better surface relevant content. And in the process, it’s creating a more level playing field for SMBs and small creators who otherwise get drowned out by big brands and influencers.
Pro Features
Tiger Pistol Publishes Playbook on Vertical Video Advertising
Known as The Ultimate Guide to Vertical Video Advertising, Tiger Pistol’s new playbook is a sort of PSA that walks through tactics and best practices for social video strategies.
Meta
So, How’s It Going Threads?
Recently, my Localogy colleague Mike Boland and I recorded a soon-to-be-published episode of This Week in Local. On it, we riff on Threads. Something we
influencer marketing
L24: Where to Invest in Social in 2024 (and Beyond)?
Instagram, YouTube, TikTok, influencer marketing… Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
Pro Features
What is the TikTok Economic Impact on SMBs?
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
eCommerce
TikTok Boosts eCommerce with Computer Vision
Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.
Payments
X Flies Closer to Super-App Ambitions
It’s no secret that Elon’s master plan is to evolve X into a super app, or as he puts it “the everything app.” This week, the latest domino fell. X laid out its 2024 road map, which includes integrating peer-to-peer (P2P) payments.
Meta
Will Threads Give Decentralized Social a Boost?
There are a few popular initial angles gaining traction around the rollout of Meta’s new Threads app. That is the new social network that is
Pro Features
TikTok SMB Showdown: Slathered-Up Pork & Fishing Lures
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
Pro Features
TikTok SMB Showdown: Nail Art & Seductive Chicken
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
Augmented reality
SoLoMo Resurgence: GoWalla is Back
SoLoMo pioneer GoWalla is re-launching. And what better venue than its birthplace at SXSW. 14 years later, the product will contain a mix of its original formula, features to address today’s demand signals, and other learnings from its first run.
Pro Features
TikTok SMB Showdown: Chicken Wings & Llammas
Earlier this week, we examined a new TikTok feature that offers an easy-to-use sounds library for SMBs to add dimension to their creations. As part
Generative AI
Meta and Snap Jump on the AI Chat Wagon
Snap and Meta both announced AI-fueled chat features this week. For Meta, that takes place within WhatsApp and Messenger. For Snap, it involves a new chatbot altogether. We dive into both.
Pro Features
TikTok Adds Sound to the SMB Marketing Mix
The latest addition to TikTok’s SMB marketing mix is sound. Specifically, its new Sounds for Business program is a library of audio files that are available to SMBs to ease the process of content creation. We examine drivers & dynamics.
Pro Features
Subscriptions Take the Revenue Diversification Lead
Subscription revenue seems to be the new shiny thing in the tech and media worlds. This trend reached critical mass this week when Meta revealed that it will follow Twitter Blue’s footsteps with a paid tier for users to authenticate their profiles. We examine the landscape.