Augmented reality, LocalAgency, Pokémon Go, revive, Tech Vision

GameStop Gamifies Foot Traffic

Pokemon Go’s local advertising program lets businesses — SMB or otherwise — pay to designate their locations as gyms and Pokéstops. This can drive meaningful foot traffic, as Game Stop hopes in its latest campaign. What’s the lesson for SMBs?

Pokémon Go

Pokémon Go, Now with More SMB Marketing

Tech Vision is LSA’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that LSA analysts track, including strategic implications for local

Augmented reality

Which Multi-Location Brands Have the Most to Gain from Pokémon Go?

For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to