Most AI engines are launching or have aspirations to launch their own browsers. This gives them a certain degree of control and independence over Google and Apple, while enjoying some vertical integration and positioning. We examine latest developments.
Following closely behind Perplexity’s new pricing tier that we covered yesterday, the company has teased its latest offering: the Comet AI browser. Then in a matter of hours, Reuters reported that OpenAI, not to be outdone, has plans for a browser of its own. Welcome to the AI era’s browser wars.
In the early stages of AI’s current wave, there’s still lots of experimentation. Most of that is around where the technology works and doesn’t work, as we examined yesterday. But it’s also about the all-important matter of price elasticity. What are users willing to pay, and how does pricing impact demand?
