Bing
Ep. 37 Tosses a Giant Rock in Google’s Placid Pond
“It is wonderfully interesting. And far from breaking SEO…it has actually made it more fun.” In Episode 37 of the This Week in Local podcast,
Meta
Are the Tensions Over Remote Work Eroding Trust?
We’ve seen a great deal of back and forth on the topic of remote work. It’s been declared dead. It’s been called the new normal.
Meta
Will Threads Give Decentralized Social a Boost?
There are a few popular initial angles gaining traction around the rollout of Meta’s new Threads app. That is the new social network that is
Generative AI
GIF Giving: Meta Sells Giphy to Shutterstock
Meta has entered into an agreement with Shutterstock to sell Giphy for $53 million. It acquired the GIF engine in 2020 for $400 million, meaning that it will recoup about 13 percent of the original investment. That’s a big write-down but there’s more to it.
creator economy
Instagram Advances Its Creator-Economy Play
The creator economy continues to emerge as a subset of the SMB universe. Instagram has recently advanced this segment with its creator marketplace API that lets creators and brands find each other.
Generative AI
Meta and Snap Jump on the AI Chat Wagon
Snap and Meta both announced AI-fueled chat features this week. For Meta, that takes place within WhatsApp and Messenger. For Snap, it involves a new chatbot altogether. We dive into both.
hyperlocal
Meta Walks Back Hyperlocal Efforts
Meta’s hyperlocal play, Facebook Neighborhoods, recently took a step back. It was meant to be Facebook’s answer to NextDoor but it turned out to be too onerous and unfocused, so Meta is pulling the plug on October 1.
Facebook Ads
Meta Rolls Out Advantage+ Ad Automation Suite Worldwide
Meta is now making it possible for small businesses worldwide to use its AI and automation tools to squeeze more performance out of their Facebook