Annual Conference
LSA15: Creating a Compelling Sales Pitch for Savvy SMBs
The level of digital marketing expertise among SMBs can vary dramatically. During his workshop session, Will Scott of Search Influence shared some tips on creating
Annual Conference
Digital Boot Camp: SMBs Should Do This, Not That & Watch Out For…
When it comes to digital marketing, there are tactics that small and medium-sized busiensses (SMBs) should explore managing themselves and other tactics that would probably
Closely
Digital Boot Camp: Online Marketing Metrics that Matter
There are a variety of ways to measure what digital marketing tactics are working and those that arent. From conversions to impressions, there are many
Digital Boot Camp
Digital Boot Camp: Yelp Talks Managing Your Online Reputation
Morgan Remmers of Yelp discussed the importance of ratings and reviews sites when it comes to any SMBs online presence. According to a 2014 Nielsen study,
constant contact
Digital Boot Camp: Email Marketing Tips for SMBs
During this session a representative from email marketing company Constant Contact provided some really practical tips on creating content and be more effective with this
Digital Boot Camp
Digital Boot Camp: What You Need to Know about Mobile Search
Faith Murphy of Yahoo shared a lot of data on why mobile marketing is so important to SMB’s in the business of local. 2015 will
Annual Conference
Digital Boot Camp: 5 Tips for Writing Content with SEO in Mind
The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not
Annual Conference
1st Digital Boot Camp for Business Owners Kicks-Off in LA
The average number of media outlets used for marketing efforts has increased 20% the last 3 years from 6 in 2013 to 7.2 in 2015. For
Bryson Meunier
Tips on Surviving the Upcoming Google Mopocalypse
Google’s mobile-friendly algorithm update, also referred to as the “mopocalypse,” is scheduled to go live on Tuesday, April 21. Recent data from Google explains the
Webinar: Are You Ready for the Mopocalypse?
Please join LSA and guest presenters for an exclusive webinar presentation next Tuesday, April 14 from 2:30 pm – 3:30 pm ET. Google’s forthcoming algorithm change
Local Search Association
Mobile Fanatics: 75% Click, 70% Buy from Mobile Ad Exposure
Clicks have become a dubious metric for mobile advertising. Research has shown that clicks don’t always translate into purchases and may even be negatively correlated
Annual Conference
GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of
Greg Sterling
SMX West: 15 Ways to be Successful with Google My Business
Today I got a chance to attend the Local Search Advantage Workshop which leads into the SMX West event in San Jose this week. Led
local media
Introducing LSA Insights: New Local Media Performance and Planning Tool
Today, all of us here at the Local Search Association (LSA) are excited to announce the release of our new local media performance and planning