Cloud Campaign
L25 – What’s the Impact of Organic Social in the AI Age?
What’s the impact of organic social media marketing when done right, and how is that evolving in the AI age? We tackled this in a
Amazon
L25 – What’s the Amazon Local Play in the Premium Streaming Era?
People often think of Amazon’s growth in advertising in a search or display sense on Amazon.com. But what about its endeavors into streaming? We heard
Conference Coverage
L25 – What is Generative Engine Optimization (GEO) and Why is it Important?
AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25
Conference Coverage
L25 – Demystifying the Algorithm
SEO is all about reverse engineering Google’s ranking factors. And that’s a moving target. Andrew Shotland’s lifelong mission has been to follow that target, and
hibu
L25 – Bringing It All Together with Personalized SMB Ads
Local ads can be supercharged through personalization, such as creative that captures local flavor. But how do you create personalized ads at scale across geographies