Localogy 2021
Video Vault: Pivoting with Agility
When Covid hit, the technology needs of small businesses owners changed almost overnight. Suddenly they needed contactless everything. This was true from ordering products, to
Funding
Video Vault: Defining the M&A Environment
What’s the state of the current M&A and investing environments? To break this down, a panel of investors and M&A advisors at Localogy 2021 batted around the topic. We have video and summarized takeaways.
buy now pay later
Video Vault: The Future of Payments
Fintech is revolutionizing the small business space. From “contactless everything” to small business lending to new purchase financing methodologies, fintech is making life better for
Augmented reality
Video Vault: The Metaverse Meets Main Street
Though metaverse musings often focus on digital domains like networked gaming, it will also apply to the real world. Digital twins will overlay the physical world to evoke relevant and geo-anchored AR. We examined during a Localogy 2021 panel.
Conference Coverage
Localogy 2021: The Metaverse Comes to Main Street
Localogy 2021 ended with a tech-forward discussion of the metaverse. And specifically how this somewhat ill-defined notion of a 3D interactive future impacts the local
Conference Coverage
Localogy 2021: Democratizing Video Ads
As camera quality and broadband have inflected and democratized over the past decade, video has become a brand imperative — whether that’s traditional ad spots
Conference Coverage
Localogy 2021: Trends in SMB eCommerce Adoption
Just having a website is no longer the baseline for SMBs. Having shoppable content is the new table stakes, whether that’s pure eCommerce or pickup/delivery.
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Localogy 2021: Privacy
Attorney James Ward has a unique ability to add life to the often dense subject of data privacy. Ward, brother of Yext Chief Data Officer
Conference Coverage
Localogy 2021: Transformation in the New Age of Commerce
Wix VP of Global Strategic Sales Matt Matergia talked this morning about how the pandemic’s acceleration of eCommerce has created a “new Main Street” that
Conference Coverage
Localogy 2021: Agencies Meeting the Moment
With the pandemic having permanently changed consumer behavior, digital marketing agencies have adapted to help brands, franchises, and SMBs continue to connect with new and
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Localogy 2021: Frictionless Commerce
Earlier today at Localogy 2021, Facebook’s Digital Retail Lead for Automotive, Trevor King shared some insight on innovations in creating a more memorable customer journey.
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Localogy 2021: Partnerships that Drive Results
It takes a village to serve local marketing products. Maybe not a village, but partnering to buttress a go-to-market strategy is the name of the
Conference Coverage
Localogy 2021: The Evolution of NLP
We speak in natural language. So why do we search in keywords? As AI and voice search continue to develop –driven by Google’s knowledge graph
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Localogy 2021: Pivoting with Agility
One of the business realities of the past 18 months is pivoting to new environmental factors. Most successful companies in the Covid era — besides
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Localogy 2021: A Fireside Chat with SOCi CEO Afif Khoury
This morning at Localogy 2021, our Senior Analyst Mike Boland sat down with Afif Khoury, an entrepreneur and venture capitalist known to us as the
Conference Coverage
Localogy 2021: Workplaces in Transition
The term digital transformation has been thrown around a lot in the Covid era. And perhaps the biggest transformation is the way we work. Speaking
buy now pay later
New Data May Fuel BNPL Credit Risk Concerns
New data showing rising delinquencies among consumers using buy now, pay later platforms will provide communication to those calling for regulatory oversight of this popular