With the pandemic having permanently changed consumer behavior, digital marketing agencies have adapted to help brands, franchises, and SMBs continue to connect with new and existing customers.

However, success is about more than connecting, it is about creating innovative ways to engage in a two-way conversation. Our agency panelists will discuss what is working for local media, eCommerce platforms, CRM solutions, and more.

Two executives from digital agency Ansira, Kevin Hill and Courtney Acuff offered case studies to illustrate how their agency met the moment.

One case study involved Brinker International, the company that operates restaurant brands like Chili’s and Maggiano’s.

Chili’s worked with Ansira Digital on a major pivot once the pandemic kicked in. Overnight differing challenges.

Ansira helped Chili’s launch and take to market a virtual restaurant brand called It’s Just Wings, tapping into the ghost kitchens trends that gained considerable traction during Covid. Chili’s used this to scale a completely new, fully digital brand outside .

The idea had already been in Chili’s innovation pipeline. But they decided to bring it forward and fail fast if necessary. It turned out to be a success.

Now Chili’s has a ton more info about its customers and their dining preferences.

Agencies Meeting the Moment

With the pandemic having permanently changed consumer behavior, digital marketing agencies have adapted to help brands, franchises and SMBs continue to connect with new and existing customers. However, success is about more than connecting, it is about creating innovative ways to engage in a two-way conversation. Our agency panelists will discuss what is working for local media, ecommerce platforms, CRM solutions and more.

Kevin Hill, Ansira
Courtney Acuff, Ansira