Localogy 2021: The Metaverse Comes to Main Street
Localogy 2021 ended with a tech-forward discussion of the metaverse. And specifically how this somewhat ill-defined notion of a 3D interactive future impacts the local experience. The panel featured Rafaella Camera, Head of Brands and Advertisers Experiences at Epic Games. That’s the company that brings us the game Fortnight, which is considered an early example […]
Localogy 2021: Democratizing Video Ads
As camera quality and broadband have inflected and democratized over the past decade, video has become a brand imperative — whether that’s traditional ad spots or TikTok creations. But what about SMB adoption and execution, as they’re often lagging indicators? We examined today during a Localogy 2021 panel. Key Takeaways — For SMB marketing, it’s […]
Localogy 2021: Trends in SMB eCommerce Adoption
Just having a website is no longer the baseline for SMBs. Having shoppable content is the new table stakes, whether that’s pure eCommerce or pickup/delivery. This Covid-accelerated area of transformation has lots of dos and don’ts which we tacked in a pane discussion today at Localogy 2021. Key Takeaways — eCommerce has clearly inflected in […]
Localogy 2021: Privacy
Attorney James Ward has a unique ability to add life to the often dense subject of data privacy. Ward, brother of Yext Chief Data Officer Christian Ward, gave an update this morning on what companies need to know about data privacy regulation in the United States. The current environment involves a growing list of state […]
Localogy 2021: Transformation in the New Age of Commerce
Wix VP of Global Strategic Sales Matt Matergia talked this morning about how the pandemic’s acceleration of eCommerce has created a “new Main Street” that is more about omnichannel than brick and mortar. And it is driven by tools that have to be simple and powerful. He also described the current business environment as a […]
Localogy 2021: Agencies Meeting the Moment
With the pandemic having permanently changed consumer behavior, digital marketing agencies have adapted to help brands, franchises, and SMBs continue to connect with new and existing customers. However, success is about more than connecting, it is about creating innovative ways to engage in a two-way conversation. Our agency panelists will discuss what is working for […]