How Low Can you Go? Diving Deep into Local Ad Performance Metrics
Everyone is touting the benefits of location based marketing as a way to target your desired audience and create higher performing ad campaigns. And there
2015 LSA Conference
GoDaddy, U-Haul, The North Face, YP & More Confirmed for LSA|15
The 2015 LSA Conference in LA is still three months away (April 20-22). But the speaker lineup is rapidly taking shape. It will be a
Agendize
Infographic: Interest in Online Scheduling Tools Grows
In our “digital consumer” era, customers juggle between devices throughout the day. As a result, the way people connect with local businesses is changing fast.
LSA Members in the Business of Local: Yext
Yext lets companies manage their digital presence in online maps, directories and apps. Over 400,000 businesses make millions of monthly updates across 85+ exclusive global
business data
Why Bad Listings Never Die
Have you ever wondered why bad listings never die? Let me clarify. I am referring to the local listings for business locations that people find
Local Search
LSA Members in the Business of Local: The Search Agency
Today’s member spotlight is with The Search Agency, a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers
SEL: Automation vs. Sales Reps for SEM
When it comes to local search advertising, will SMBs be more inclined to utilize automated, self-service tools in coming years? Or will sales reps still