Four Entertainment Group (4EG), a privately held company of various bars and restaurants in Chicago and Cincinnati, had no systematic email collection mechanism across locations,
SIM Partners shared a case study with the Place Conference audience about work they did with Shoe Carnival to better understand how customers go from
Smart lighting is an indoor positioning technology that offers highly accurate, real-time location information as a beacon alternative. Today at Place Conference, Aisle411 and Philips
Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked
During a discussion of a case study with NinthDecimal and OMD, the Place Conference audience heard about how McDonald’s was able to build awareness and
In an effort to better understand consumer behavior, Shell, owner of Penzoil auto service stations, launched an in-app display campaign with the intention of boosting
According to Unacast CEO Thomas Walle, proximity sensors (beacons) deployed globally grew 33% in Q2 2016 to 8.27 million sensors. The growth has been rapid,
In the location intelligence spaces (online-to-offline, proximity marketing, indoor, etc.) much is made of the importance of location data accuracy, and for good reason. However,
The 2016 Place Conference kicks off with a “location clinic” workshop and is followed by a full day of sessions. The topics and speakers are inspiring some interesting
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming
The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn
Local marketers have realized that measuring digital marketing performance isn’t as simple as counting clicks. However, many still struggle with attribution. A number of businesses
Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these
Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait
The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged
It’s becoming increasingly clear to marketers that location is about so much more than “geofencing.” It’s a key that unlocks insights and reveals true ROI.
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar
Please join the Local Search Association (LSA) and Unacast for an exclusive webinar presentation Thursday, August 18 from 2:00 pm – 3:00 pm ET. Introduced in
In early June, Google introduced Nearby, the company’s Android beacon and app program that allows businesses and retailers to send messages to nearby shoppers via
This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ,
