Augmented reality
Which Multi-Location Brands Have the Most to Gain from Pokémon Go?
For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to
foot traffic
MarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other
attribution
Simplifying the Online-to-Offline Conversion Funnel
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The
Big Data
Data: Location Data Boosts Ad Engagement 30%
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to
indoor location
Webinar: Online to Offline Simplified – Measuring Real World ROI
Please join the Local Search Association (LSA) and SweetIQ for an exclusive webinar presentation next Thursday, May 26 from 2:00 pm – 3:00 pm ET.
Annual Conference
The Local Angle for New Tech: Beacons, VR & AR, VA & AI, Connected Cars
While a sole-proprietor operates his or her business without a website, a big brand retailer is installing beacons to better track store-visits and in-store behaviors.
Annual Conference
LSA16 Agenda to Kick-Off with Facebook, Constant Contact, Google
The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact
2016
24 Expert Predictions for Local Marketing in 2016
In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space.