Advertising
Little Correlation between Media Usage, Media Influence
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on
Google
Google Shakes Up Local Search Results
In a slew of recent updates, Google has revamped how they display local listings within the search results. Most notable was the reduction of the
Google
#FFVideo15 Keynote: Exploring the Most Successful YouTube Content
Understanding what makes video content successful is critical for any media organization that is looking to develop an online video strategy. With 300 hours of
Annual Conference
Digital Boot Camp: The New Marketing Model & Common Online Mistakes
Ben Tyson of Google and Jeff Biesman of YP set up the day by explaining the challenges that SMB’s face today. There’s no question consumers
Google
Google Study: 34X Increase in “Near Me” Searches Since 2011
The internet and the personal computer brought a world’s worth of information to our homes. Today, smartphones have brought that information to our pockets. As
Acxiom
LSA Members in the News 3/2/15: Urgent.ly, BuzzBoard, Yahoo, Telmetrics
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Annual Conference
GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of