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Google

Wix Dives Deeper into Search Marketing

Wix is boosting its bundle. Its recently-launched ‘Google Ads with Wix’ lets its website customers create Google search ad campaigns, right within the Wix platform.
Generative AI

Big Tech Blitzes AI, Part I: Google

The AI land grab is underway. This could be seen in the past week alone, when Google and Microsoft held major events where AI took center stage. We unpack takeaways in this two-part series.

Generative AI

3 Takeaways from Google I/O

Google’s I/O annual developer conference had the standard slate of rapid-fire announcements from across the Googleverse. We we break down our three biggest takeaways to cap the week.
artificial intelligence

More on ChatGPT’s Threat to Google

On Episode 3 of Localogy’s This Week in Local podcast, Co-hosts Mike Boland and I discussed all the buzz around Open AI‘s Chat GPT large
automotive

Google Maps Goes HD

Google has announced an HD version of its vehicle mapping solution that’s core to its Google Automotive Services division. It’s meant to empower L2 or L3 assisted-driving systems to better “see” the road. 
ghost kitchens

Ep. 2 Tackles Google and Ghost Kitchens

In episode 2 of the Localogy podcast “This Week in Local” we feature a lively conversation on Google Search and ghost kitchens. In this episode,

google
Augmented reality

Google Lens Gets a Boost

Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon
Amazon

Following Amazon, Google Launches Virtual Shoe Try-Ons

Shoes seem to be the new favorite product category for virtual try-ons. Following Amazon’s recent move to let users try on shoes through AR, Google has launched something similar this week. We examine drivers & dynamics.

eCommerce

Google Updates Shopping for Holiday Belt Tightening

In advance of the holiday season, Google has launched its latest round of updates in Google Shopping. These include a series of features that more explicitly surface deals and promotions, and otherwise cater to price-sensitive shoppers. 
Google

Google Elevates Mapping and Visual Search

Google’s annual Search On event featured several updates to core search and orbiting products like Maps. Given the prominence and centrality of mapping to local commerce, we’ll start there. We break down the drivers and dynamics.

Google

Google Maps Gets Smarter Route Optimization

Google Maps’ new toll road feature adds up tolls on a given route, including alternative routes, ETAs and cost comparisons. The goal is to give drivers the tools they need to make quick decisions about optimal roads while in transit.
Augmented reality

Google ‘Multisearch Near Me’ Blends Local & Visual

Google’s new “Multisearch Near Me” l lets users search using visuals (image files or live camera feed) to launch local searches for similar items. We’re talking clothes (retail) or food (restaurants). We dive in.