Among ad formats for local businesses, sponsoring local teams and events has always been a less-discussed part of the mix. As with all ad formats the question is how the ROI stacks up? Recent data from Reveal Mobile shines a light.
Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other