Data Scout, foot traffic, revive

What’s the ROI in Sponsoring Teams & Events?

Among ad formats for local businesses, sponsoring local teams and events has always been a less-discussed part of the mix. As with all ad formats the question is how the ROI stacks up? Recent data from Reveal Mobile shines a light.

foot traffic

How Do the Holidays Impact Local Foot Traffic?

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that

foot traffic

MarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd

Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other