Apple Vision Pro
Apple Vision Pro and SMB Productivity
Though Apple Vision Pro’s marketing emphasizes consumer use cases, its practical adoption in its early days is enterprise-weighted. We examine the evidence.
Augmented reality
Can Augmodo Bring Local Search to Store Shelves?
A two-decade-old ambition in local search has been to find out exactly what’s on the shelf at nearby stores. Seattle-based Augmodo may have a novel solution to this longstanding challenge.
Apple
Vision Pro Launch Day: Previewing Apple’s Future
What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle.
3D Mapping
Google’s Geospatial Challenge Unlocks Immersive Mapping
Google recently held its Immersive Geospatial Challenge. This lets developers compete for the best application of its geospatial API. We break down the winners including demo videos.
3D Mapping
Apple Refines its Immersive Maps
While Apple invests in catching up to Google in online mapping, one competitive edge could come from immersive 3D navigation and wayfinding. We examine the latest.
Augmented reality
Google Pretties Up its Immersive Ad Ambitions
Google has taken immersive shopping to the next step. Its new AR Beauty ads simulate what lipstick, eyeshadow, and foundation shades look like on users’ faces before they buy.
Apple
Apple Vision Pro: Playing the Long Game
What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle.
Apple
Immersive Marketing Ticks Up After Apple Vision Pro Launch
Due to Apple’s classic halo effect, spatial computing in general is gaining steam in the wake of Apple Vision Pro’s Launch. We look at the last week’s uptick in immersive marketing & commerce.
Augmented reality
Frontdoor Launches Remote Home Services App
Frontdoor has announced a new app to streamline service calls to Homeowners. Utilizing “see what I see,” remote guidance, it empowers homeowners to diagnose – and even fix – issues with the live help of experts and an upheld smartphone.
Augmented reality
TikTok Launches Branded Effects
Though TikTok faces an uncertain future in the U.S., that’s not stopping it from rolling out new products. This week it launched a new platform designed for brands and SMBs to build and customize interactive lenses (or effects, as TikTok calls them).
Augmented reality
SoLoMo Resurgence: GoWalla is Back
SoLoMo pioneer GoWalla is re-launching. And what better venue than its birthplace at SXSW. 14 years later, the product will contain a mix of its original formula, features to address today’s demand signals, and other learnings from its first run.
Augmented reality
Toyota and Yahoo Collaborate on Immersive Car Tours
Toyota’s new AR campaign lets users activate their smartphone camera to drop a car model in their immediate space for a 360-degree virtual tour. That tour includes the exterior, interior, and “educational hotspots” anchored to various parts of the car.
Augmented reality
Google Lens Gets a Boost
Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon
Augmented reality
Walmart Doubles Down on Visual Shopping
Walmart has announced new AR shopping tools meant to give consumers more confidence in their online purchases. It lets them visualize bulky items in AR, such as furniture. We examine drivers & dynamics.
Augmented reality
Snap Partners with Amazon to Elevate AR Try-ons
Snap has partnered with Amazon to bring more shoppable products into Snapchat.Products can be discovered, virtually tried on, and purchased. This end-to-end flow under one roof is meant to streamline shopping, with an emphasis on AR.
Augmented reality
Walmart Enters the Immersive Shopping Age
Walmart has become the latest retailer to join the immersive shopping age. A corollary to the “shoppability” movement that we often cover, this is all about giving shoppers more immersive options to visualize products.
Augmented reality
Niantic Accelerates the Real-World Metaverse
Niantic has accelerated its “real-world metaverse” ambitions by launching Lightship for Web. This makes its platform more accessible and scalable by making it web-enabled (as opposed to apps). We examine strategic drivers & dynamics.
Augmented reality
Walmart Doubles Down on Visual Commerce
Walmart is jumping on the visual commerce wagon, starting with optics. Last week it acquired optical tech company Memomi to accelerate efforts around virtual eyewear try-ons.
Apple
Can Apple’s RoomPlan Bring Visual Commerce to SMBs?
Apple announced a new room scanning feature known as RoomPlan. This could have opportunities for SMBs and mid-market players to unlock immersive customer experiences in verticals like hospitality, real estate, and interior design.
Augmented reality
Niantic Tees Up a ‘Real-World Metaverse’
Niantic Lightship is a platform that will empower developers to build Pokemon Go-like geospatial AR experiences. It takes the game’s architecture and spatial mapping chops and wraps it up in a platform.