Data Scout

"Yelp is positioning Audiences as a holistic one-stop-shop approach to further appeal to national and regional advertisers. In that way, this is a cle...

New from Localogy Insider: Shopmonkey Raises $75M to Modernize the Auto Repair Business Click to Read the Full Story Now!

What's the thinking behind Fisherman's "No-effort web?"

"Going one level deeper, this segment of the SMB sample stresses the importance of freemium pricing in impacting their buying decision." ...

The latest local commerce & SMB Saas insights: Fisherman Looks to Build the "No Effort Web"

New from Localogy Insider: Benchmark Bytes: How Important are Freemium Pricing Models? Click to Read the Full Story Now!

"Given that Yelp exists at certain parts of the consumer buying cycle, this appeals to advertisers who want more full-funnel campaign coverage." ...

"By tapping into extensive user data from Yelp's on-site activity, it empowers campaigns happening off-site."

"Brookfield will offer the physical space throughout its shopping centers as ad inventory for brands to geo-anchor AR ads."

Vice President of Product Management at @Yelp, Alon Shiran, joins Localogy Insider to discuss how this powerhouse of local business is pivoting perman...