SMB SaaS Use and Purchase Trends During Covid-19, Spring 2020

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SMB SaaS Use and Purchase Trends During Covid-19, Spring 2020

This report gives an update on SMB operational dynamics and optimism on Covid recovery. It contains tracking and trends from the second set of SMB responses to the 2020 Modern Commerce Monitor online survey. It also examines the continued adoption and expansion of SMB SaaS products.

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Description

Date: July 2020

Length: 26 Pages

Composition: Charts and analysis (responses and trends from April, June 2020)

Charts included:

Technology adoption trends: U.S. current and future adoption rates, areas, churn, satisfaction, types of services used

Online service and tools: Time spent, benefits, use

Purchase trends: How and when SMBs purchase, pricing, freemiums, purchase experience, channels used to purchase, preferred providers and number of providers

Additional tech trends: business owner retirement, cryptocurrency usage, ecommerce, GMB (Google My Business) use and performance, scheduling and appointment tools, types of services used