Benchmark Bytes

Benchmark Bytes: What GMB Metrics Do SMBs Value Most?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Benchmark Bytes

Benchmark Bytes: How Are SMBs Using GMB?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

eCommerce

eCommerce: Coming To a Tweet Near You

A new experimental tweet format will be purpose-built for shopping, including links to product pages or Shopify stores. The layout include product name, merchant name, and pricing. We unpack the strategic implications.

Data Scout

73 Percent of Amazon Sellers Buy Ads

The universe of Amazon third-party sellers — mostly SMBs — about five-million in number, one million of which have joined in the past year alone.  Perhaps more notable, 73 percent buy Amazon. We examine.

Benchmark Bytes

Benchmark Bytes: Will SMB eCommerce Inflections Sustain?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

channel partners

Snap and Gannett Partner to Connect SMBs to Gen-Z

Print and digital media publisher Gannett announced today that it has partnered with Snap Inc.. to distribute Snapchat ad products to SMBs.  Snapchat is uniquely positioned to connect SMBs and Gen-Z, while Gannett has the last-mile sales reach.

Microsoft

Microsoft Enters the Website-Builder Biz

Microsoft has officially entered the website-builder competitive fray. Last week, it announced a new suite of free tools designed for SMBs to get a website up and running quickly. We break down the strategic implications.

Benchmark Bytes

Benchmark Bytes: SMB eCommerce Adoption Inflects

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

restaurant
Foursquare

How COVID-19 Changed the Way Consumers Dine Out

The restaurant industry has been hit hard by the pandemic – between lockdowns, social distancing, restrictions around indoor dining, and mandated operating hours, many foodservice

Benchmark Bytes

Benchmark Bytes: SMBs Buying Fintech are All About Bundling

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

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