Tiger Pistol has released its latest playbook, this one focused on franchise marketers. Entitled Building Bridges: How Localized Advertising Creates Trust and Drives Franchise Success, it comes just one week after its last playbook release.
Yext has launched its latest product: Scout. The AI search and competitive intelligence agent is designed to help multi-location brands navigate and operate within a quickly-changing search environment. This includes a fragmented mix of places to get found online.
Hearst, one of the largest and most diversified media companies in the world, has made two major acquisitions in the past few months, solidifying its
Thryv Holdings, which operates SMB marketing software platform Thryv, reported Q4 earnings this week with strong growth for its SaaS business. Highlights include 41 percent year-over-year revenue growth in the SaaS portions of its business in Q4; and 30 percent year-over-year growth for FY 2024.
Companies from Adobe to Google are starting to peel away AI features from a core product to instead live within discreet – and often paid – apps. Will that work? The question boils down to whether or not consumers are ready to pay for AI en masse.
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: a five-pack on benchmarking and best practices for restaurants, home services, education, beauty, and fitness.
Women-owned businesses in the U.S. are on the rise. According to a new report from Yelp releasing today, there’s noteworthy year-over-year growth in businesses owned by women. This is particularly pronounced in high-value categories like home services, which saw the greatest growth of any vertical.
Geo-grid rank tracking is a valuable strategy for multi-location businesses looking to precisely track local search rankings across locations and get hyperlocal insights into local
Word came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok’s shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The thought was to marry product discovery with transaction-enabled shopping – a compressed funnel.
As its operational fate in the U.S. wallows in uncertainty, TikTok continues to roll out new features. The latest is a set of ad formats for promoting and selling cars.
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: optimizing field support for multi-location businesses. This follows playbooks on subjects ranging from multi-location campaign management to QSR loyalty programs.
Caller ID just got smarter – at least for AT&T mobile subscribers. Due to a new collaboration with TransUnion (yes, that TransUnion), AT&T customers will see not only the business calling but the reason for the call on their smartphone screen. Think of this like an email subject line for phone calls.
In December Google rolled out AI-organized search results for restaurants, marking a significant shift in how users can discover their next local dining destination. While
Yelp yesterday announced Q4 and full-year 2024 earnings, including record net revenue and healthy income growth. Specifically, 2024 net revenue reached a record high of $1.41 billion. 2024 Net Income grew 34 percent to $133 million 2024, while adjusted EBITDA increased 8% to a record $358 million
vcita this week released a new AI-powered scheduling tool that’s meant to help SMBs manage their calendars and optimize workflow. The goal here is to offer tangible value in addressing real SMB pain points. It does this by automating a time-consuming function and lessening lost revenue.
Yext this week announced that it has acquired Places Scout. For those unfamiliar, Places Scout is a local SEO and location intelligence platform. Used throughout the local search universe, it can uncover insights about SEO and presence strategies, based on how and where businesses show up online.
In this edition of Localogy’s Local Radar, we examine newly funded companies Tive, Rounded & Karmen
This month, Google threw the SEO industry into a scramble when they started blocking LLM (large language model) and search scraping tools that didn’t have
Just in time for the Superbowl – one of America’s preeminent eating holidays – Chatmeter has released a new report that uncovers consumer sentiments around food delivery.
Google has returned to the idea of automatically calling local businesses on your behalf. Its new “Ask for Me” feature uses AI to call local businesses to inquire about simple questions
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