Author Archive

Which QSRs Have the Best Reputation?

What are the most loved fast food restaurants (a.k.a. quick-service restaurants) in the U.S.? According to Chatmeter, Chick-fil-A takes the top prize, followed by Carl’s Jr./Hardees, and Arby’s. The firm released its 2024 QSR Reputation Ranking report this week, tracking the largest QSRs in the U.S..

Google Shopping Gets a Brain Transplant

Google announced this week that AI will now be infused in the Shopping tab. This includes more intelligent shopping suggestions as well as a new personalized scrollable feed of shoppable items.

Yext Adds TikTok to its Publisher Network

Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.

Yext Offers a Model for the AI Era with Presence Management Foundation Localogy

Yext Offers a Model for the AI Era

At the center of several trends we’re watching is Yext. The company embodies fundamentals in presence management – a core subset of local media & marketing – while also being at the vanguard of AI. We dive into insights from CEO Mike Walrath.

Is TikTok Coming For Google’s Business?

The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.

Publicis Beefs Up its Attribution Play with Mars United Commerce

After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce (formerly the Mars Agency), whose intelligence platform is hoped to round out Publicis’ analytics muscle.