Microsoft’s advertising business has seen its ups and downs. The latest milestone for Redmond’s advertising play came this week when Netflix announced that Microsoft will be its ad partner for its recently-announced ad-supported tier.
A new survey from Yelp reveals that the consumer psychology around local business reviews is evolving. They’re reading more reviews, but doing so with a scrutinizing eye… a sign of the times in the age of misinformation.
Multi-location marketing firm Soci last week announced that it’s now the marketing platform of record for Rent-a-Center. This is the third brand that Soci has landed in the past few weeks – joining 600+ total brands and 3 million+ locations under management.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Pinterest is out this week with new features to engender commerce within its app. This round of updates is mostly about merchant-facing features including product tagging on Pins and a new API for shopping.
Walmart is jumping on the visual commerce wagon, starting with optics. Last week it acquired optical tech company Memomi to accelerate efforts around virtual eyewear try-ons.
As TikTok continues to feel out its product models and gain its footing among rapid growth, it’s all about experimentation. And its Shoppability efforts are no exception. We examine the latest wins and losses.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
The latest move in Amazon’s retail-as-a-service conquest is deeper analytics. Know simply as Store Analytics, it brings retailers more atomized insights about the sales of the products they carry. We examine drivers & dynamics.
Snapchat jumped on the paid-teir wagon with today’s launch of Snapchat+. Joining the emerging crop of paid tiers in the social world – such as Twitter Blue – the subscription offers premium perks for power users.
You may have noticed an acceleration in the number of headlines about retail media networks. For those unfamiliar, these are self-contained ad networks launched by retailers. We examine the drivers & dynamics.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
The latest shoppability play comes from Roku, bringing us the long-discussed concept of shopping directly on your television (T-commerce). We examine its latest collaboration with Walmart to make it all happen.
Shopify today announced a slate of new offerings for merchants who want to extend beyond websites. This includes some of the alternate and emerging shopping channels (social, video, etc.) as well as a selection of early-adopter formats like NFTs.
Google Maps’ new toll road feature adds up tolls on a given route, including alternative routes, ETAs and cost comparisons. The goal is to give drivers the tools they need to make quick decisions about optimal roads while in transit.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Following Twitter’s much-discussed paid tier, Twitter Blue, Snap appears to be interested in something similar. Though details are scant, the company has indicated that it’s testing a paid subscription tier called Snapchat+.
The digital out-of-home (DOOH) ad sector just got its latest set of standards. The World Out of Home Organization (WOO) has launched what it calls Global OOH Audience Measurement Guidelines to standardize ad measurement.
Twitter’s new Location Spotlight lets SMBs add listings-like content to their Twitter profiles, including location, contact info, and hours of operation. We examine the details and dynamics.
Apple announced a new room scanning feature known as RoomPlan. This could have opportunities for SMBs and mid-market players to unlock immersive customer experiences in verticals like hospitality, real estate, and interior design.
