
Microsoft Unifies the Retail Media Ecosystem
Microsoft formed a deal with Criteo to bring more direct retail media opportunities to 500,000 advertisers in its Microsoft Advertising business.
Microsoft formed a deal with Criteo to bring more direct retail media opportunities to 500,000 advertisers in its Microsoft Advertising business.
DOOH’s latest development is sky marketing. This involves autonomous drones that fly in intricate patterns and display specific colors to render deliberate imagery. Is this the ultimate form of local advertising?
With $6 million in seed funding, Enso aims to assist various SMB daily operations and marketing tasks through pre-programed and purpose-built AI agents.
PitchBook reports that software valuations in the first half of 2024 have returned to pre-slump (pre-Q1 2022) levels. But there’s a catch. We examine.
A Florida man shot down a Walmart delivery drone after thinking it was spying on him. What are the implications for the future of last-mile local delivery?
If one were to ask you to name the top five retailers in the world, by revenue, what would you guess? Visual Capitalist recently answered this question and its list crossed our desk, with some surprising and unsurprising results.
Walmart’s virtual showroom feature lets users outfit a room with various items. We examine how this ties in with Walmart’s broader evolution in immersive shopping
Google announced a series of updates for the Chrome mobile app, including local search enhancements.
Soci has met the moment with its latest release: an AI-powered chatbot. Known as SOCi Chat, it lets its users (multi-location businesses) offer their users (consumers) streamlined ways to ask questions and interact.
There’s an ongoing rallying cry among tech & media pundits that ad-supported media is dead. But is that really playing out, and do actual consumers feel the same. We dive into the data.
Within the hot retail media trend, we’re starting to see a sub-trend. Yes, it’s a trend within a trend. Specifically, many of the 200+ retail
Shopify announced this week that it has partnered with Target to give its merchants online amplification and distribution on Target.com.
In advance of Disability Pride Month in July, Yelp has announced today that it’s launching a series of features to help individuals with disabilities connect with local businesses.
Tiger Pistol has beefed up its platform. The company recently told Localogy that it’s among a few select partners to take part in Amazon’s Sponsored Display product, currently in beta.
A sudden stream of WhatsApp news recently crossed our desks and reached critical mass. So we’re taking this opportunity to check in with the company, in the form of a breakdown on its latest moves and how the dots connect.
Bluehost this week took another step towards growing its share of the SMB website market with its new Agency Partner Program. We examine the drivers and dynamics.
Big tech continues to grow its collective ad revenue market share. Specifically, it accounts for 65.6 percent of U.S. ad revenue. That’s notably up from 30.8 percent in 2008, signaling its escalating dominance.
Yext announced that it has entered into a definitive agreement to acquire Heresay Systems for $125 million. Heresay specializes in marketing and support in the financial services sector.
The list of eCommerce players rapidly integrating generative AI features continues to grow. And the latest entrant is one of the original eCommerce engines: eBay. streamlining product listings.
One of the opportune – and also challenging – aspects of the local media and marketing landscape is the sheer size of the addressable market.