Author Archive

Out of Home Advertising Takes to the Skies - Localogy

Out of Home Advertising Takes to the Skies

DOOH’s latest development is sky marketing. This involves autonomous drones that fly in intricate patterns and display specific colors to render deliberate imagery. Is this the ultimate form of local advertising?

How AI Can Be a Strong Partner for SMB Growth

Are SMBs Ready for AI?

With $6 million in seed funding, Enso aims to assist various SMB daily operations and marketing tasks through pre-programed and purpose-built AI agents.

FranShares Brings Crowdfunding to Local Franchises- Localogy

Software Valuations are Back… Sort Of

PitchBook reports that software valuations in the first half of 2024 have returned to pre-slump (pre-Q1 2022) levels. But there’s a catch. We examine.

Ranking Retailers : Who Are Top Players Globally? Localogy

Ranking Retail: Who Are Top Players Globally?

If one were to ask you to name the top five retailers in the world, by revenue, what would you guess? Visual Capitalist recently answered this question and its list crossed our desk, with some surprising and unsurprising results. 

Walmart is All-In on Immersive Shopping Localogy

Walmart is All-In on Immersive Shopping

Walmart’s virtual showroom feature lets users outfit a room with various items. We examine how this ties in with Walmart’s broader evolution in immersive shopping

Paid Content or Ad Support: The Eternal Question

There’s an ongoing rallying cry among tech & media pundits that ad-supported media is dead. But is that really playing out, and do actual consumers feel the same. We dive into the data.

Yelp Rolls Out New Accessibility Features Localogy

Yelp Rolls Out New Accessibility Features

In advance of Disability Pride Month in July, Yelp has announced today that it’s launching a series of features to help individuals with disabilities connect with local businesses.

What's New with WhatsApp , Localogy

What’s New with WhatsApp?

A sudden stream of WhatsApp news recently crossed our desks and reached critical mass. So we’re taking this opportunity to check in with the company, in the form of a breakdown on its latest moves and how the dots connect.

Bluehost Launches Agency Partner Program , Localogy

Bluehost Launches Agency Partner Program

Bluehost this week took another step towards growing its share of the SMB website market with its new Agency Partner Program. We examine the drivers and dynamics.

When Will a Super App Finally Emerge in the West?

Rich Get Richer: Big Tech’s Ad-Revenue Dominance

Big tech continues to grow its collective ad revenue market share. Specifically, it accounts for 65.6 percent of U.S. ad revenue. That’s notably up from 30.8 percent in 2008, signaling its escalating dominance.

Gen AI in eCommerce: eBay Joins the Party

The list of eCommerce players rapidly integrating generative AI features continues to grow. And the latest entrant is one of the original eCommerce engines: eBay. streamlining product listings.