Author Archive

Matchcraft Rolls Out Yelp Ads Integration

Matchcraft announced today that it will integrate Yelp ads into its adVantage digital marketing platform. This adds another source of traffic for clients using adVantage

Why Did Walmart Buy an AdTech Company?

Many of us in the local space are familiar with PaperG. Victor Wong launched the San Francisco-based adtech company in 2007 and remains CEO. But

Are We Seeing the Last Gasp of Ghost Kitchens?

Are Cloud Kitchens Having a Moment ?

We’ve written on and off about cloud kitchens, or some prefer the term ghost kitchens, here at the Insider. These are kitchens designed purely for

What Does DuckDuckGo’s Traffic Surge Tell Us?

Last week the privacy-focused search engine DuckDuckGo announced a major milestone. The 12-year-old service hit 100 million user queries on January 11. According to ZDnet,

New from Yelp: Reviews for Covid Compliance

Depending on where you live, you may have come across that restaurant, tavern, or coffee shop that seems to be challenging the rules around COVID-19