TapClicks provides technology that makes the digital marketing trains run on time for agencies and brands. The company has advanced that role with a new product launch designed to make managing Google Ad campaigns easier.

This week the company announced the rollout of TapOrders and TapWorkflow. Together, the two products represent a new campaign setup, delivery, and task capture product for streamlining Google Ads campaigns in a single platform.

“Campaign creation and optimization are among the most time-intensive tasks marketing agencies go through. While our marketing reporting and analytics help them sort through the campaign data, we knew we could also help with campaign setup and management. TapOrders and Workflow combined with our better-known offerings give agencies an end-to-end solution to improve all aspects of operations,” Daryl McNutt, SVP Marketing, TapClicks, told Localogy Insider.

So what, exactly, do these new tools do? Specifically, the new product automates the activation of Google Ad Manager and Google Ads campaigns and ads. TapClicks says this allows agencies to run thousands of campaigns at scale, but without having to run different systems. And it integrates with TapClicks’ reporting and analytics products, so it also provides performance insights.

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“The objective with TapOrders and TapWorkflow is to give agencies the tools to provide a deeper, more robust way to capture orders. And to manage all the workflows,” said Sahil Jain, Senior Vice President, Product Management at TapClicks.

“From creative fulfillment to targeting to executing the media buys. These are critical tasks needed to successfully fulfill media buys at scale, executed in a way that fits how agencies actually operate. Creating direct integrations with major ad platforms like Google will be our ongoing focus. These solutions are just part of our long-term plan to build a single, unified omnichannel platform.”

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Unifying Workflow Critical

A Google rep noted that the integration of workflows across multiple clients is a critical breakthrough for agencies.

“As agencies amass campaigns from multiple clients using Google Ads in various ways, integrating and unifying all of their workflows and operations is critical,” said Emi Wayner, Platform Partner Lead, at Google. “With Google Ads, we’re delivering robust data and a comprehensive campaign experience for advertisers and their agencies. No matter where the integration connects.”