Association News
Lsa Receives 91 Entries to AD to Action Awards, Reveals Finalists
Published: 03/26/2015 Finalists Include ReachLocal, Yext, Aisle411, hibu, Location3 Media, Urgent.ly and More TROY, Mich., March 26, 2015 — Today the Local Search Association (LSA) is announcing the finalists for the second annual Ad to Action Awards. With
Mobile Use Now Surpasses PC’s When Searching for Local Information
Published: 03/11/2015 New Study Shows 60% of American Adults Use Smartphones and Tablets When Searching Online for Information on Local Products and Services TROY, Mich., March 11, 2015 — For the first time, mobile devices are
Ndustry Leader & Reachlocal CEO Sharon Rowlands Joins Lsa Board of Directors
Published: 02/25/2015 TROY, Mich., Feb. 25, 2015 — The Local Search Association (LSA) today announced the addition of Sharon Rowlands, CEO of ReachLocal, to its board of directors. Rowlands joins ranking representatives from Google, Microsoft and Starcom
Local Search Association Launches Lsa Insights, a Powerful New Tool Analyzing Media Performance by Vertical, Location and More
Published: 01/26/2015 LSA Insights database analyzes over 350,000 advertiser campaigns from various local media including mobile and paid search. TROY, Mich., Jan. 26, 2015 — The Local Search Association (LSA) announces the launch of LSA Insights
‘Understanding Beacons’ Guide Addresses Widespread Confusion About the New Technology
Published: 12/11/2014 Local Search Association and Future of Privacy Forum release a simple and concise primer that explains how the Bluetooth devices work and how privacy friendly controls ensure user control Washington, D.C., Dec.
Local Insurance Providers Should Embrace Last Mile Advertising Opportunities
Published: 09/18/2014 While people are turning to digital and mobile to research insurance products, purchases via the phone or in-person are more common. TROY, Mich., Sept. 18, 2014 — Investment in digital marketing solutions and
Local Search Association Appoints Greg Sterling as Vp, Strategy & Insights
Published: 08/05/2014 Newly created position demonstrates LSA’s commitment to elevating the local search industry through greater insights and partnerships TROY, MICH. – August 5, 2014 – The Local Search Association (LSA) today announced that veteran
Local Search Association Releases 2014 Sustainability Report Focused on Social, Economic, Environmental and Cultural Contributions
Published: 06/05/2014 TROY, MICH. – June 5, 2014 – In recognition of the United Nations’ World Environment Day, the Local Search Association today released its 2014 sustainability report – “Adopt. Adapt. Advance.” – that