Published: 03/26/2015
Finalists Include ReachLocal, Yext, Aisle411, hibu, Location3 Media, Urgent.ly and More
TROY, Mich., March 26, 2015 — Today the Local Search Association (LSA) is announcing the finalists for the second annual Ad to Action Awards. With 91 entries, an over 50% increase compared to 2014’s total, the competition seeks to celebrate the most innovative local advertising and marketing products or solutions that facilitate consumer actions like calls, clicks, store visits, and others.
“Advertisers big and small are increasingly searching for new solutions that engage local consumers,” said LSA President Neg Norton. “As you can see by the number of entries we received for our awards, the industry is working hard to answer the call for innovation.”
This week, the judging panel – which included a diverse and notable group of industry experts, analysts, media and practitioners from companies like Twitter, Foursquare, Yahoo, MapQuest, xAd, and more – completed their evaluation of these great innovations. Finalists demonstrated the greatest potential for driving consumer engagement and best addressed current market needs.
“I was very impressed by the breadth and quality of entries LSA received,” said Anne Mercogliano, head of SMB marketing at Twitter. “Being named a finalist in this competition means being part of a high caliber and innovative group.”
The finalists from each category are as follows:
PRESENCE MANAGEMENT
- Yext is the world’s leading digital presence management company, with a mission to help marketers perfect their location information in every hand, on every device.
- DevHub is private labeled presence platform that includes responsive sites, landing pages, multi-location and business listing management.
VERTICALS & MARKETPLACES
- Urgent.ly provides consumers with on-demand, real-time roadside assistance.
- Rio SEO facilitates the discovery of global retailer and service providers’ local listings and optimized content by local searchers across multiple platforms.
ATTRIBUTION & ANALYTICS
- CallRail provides call tracking, a way for businesses to see what makes the phone ring.
- ReachLocal is an online marketing and advertising solution provider for small, medium, and large businesses advertising to consumers in local markets.
PLATFORMS & SERVICES
- MomentFeed connects national brands with local consumers in the communities they serve.
- Rise Interactive is a digital marketing agency which specializes in digital media and advanced analytics. Rise is a strategic partner helping marketing leaders make smarter investment decisions.
AUTOMATION
- MerchantAtlas provides products and services which allow companies to sell cheaper, scale faster and acquire more customers at a far lower customer acquisition cost.
- PaperG is an ad technology SaaS platform that provides creative scale by eliminating the high costs, slow turnaround time, and siloed production usually required to build ads for a multi-screen campaign.
MOBILE
- Aisle411 provides indoor mapping and indoor location tracking solutions for retailers, developers and shoppers on iOS and Android.
- YILLIO™® is a social GPS helping everyone discover, save and share favorite places and deals along their routes.
SOCIAL
- SocialCentiv is a patented Twitter marketing application tool to help businesses find new customers.
- Closely helps small businesses sort through endless digital marketing options and discover best-of-breed solutions tailored for them.
VIDEO
- Media Distribution Solutions delivers the only turnkey video platform that provides media companies and agencies the technology they need to meet the demands of small- to mid-sized business (SMB) owners.
- Sightly‘s local video advertising platform reaches target audiences on multiple screens through YouTube and other networks.
- hibu is a multinational directories and internet services company headquartered in Reading, Berkshire, UK.
- SMG Local Spectrum specializes in helping clients understand how people connect with local directional marketing channels.
BEST LOCAL AD CAMPAIGN
- Location3 Media is a digital marketing agency based in Denver, Colorado with expertise across paid, earned and owned channels.
- Search Influence is a national, full-service search engine marketing company based in New Orleans.
Winners will be announced at the 2015 LSA Conference in Los Angeles, April 20-22. In the weeks and months to follow, LSA will support in testing, partnering, communicating and promoting the winning products and solutions so they have the best shot of succeeding in the marketplace.