Association News
Facebook, Yext, USA TODAY NETWORK Leaders Join Local Search Association’s Board of Directors
Published: 03/13/2018 Troy, Michigan, March 13, 2018 — The Local Search Association (LSA) announced the addition of Phillip Rather of Facebook, Joe Marchese of Yext, and Paras Maniar of Gannett | USA TODAY
2017 Place Conference Named a “Must-Attend” Digital Marketing Conference
Published: 05/01/2017 TROY, Mich., May 1, 2017—The future of digital marketing is exciting — but as many people know, it’s changing fast. Attending a world-class conference can equip you with the skills and
LSA Launches Digital Marketer Certification Program
Published: 01/30/2017 Not-for-profit industry association creates platform for small businesses to find best-in-class digital marketers TROY, Mich., January 30, 2017— The Local Search Association (LSA) today announced that it is launching the LSA
LSA’s 2017 Ad-to-Action Award Program Receives 172 Entries from Local Marketing Ecosystem, Announces 22 Finalists
Published: 01/24/2017 Award Winners Will Be Announced at LSA17 in San Diego 2/27 – 3/1 TROY, Mich., January 25, 2017— Today the Local Search Association (LSA) is announcing the finalists for the 2017
LSA Announces Third Year of MarketingBitz Bootcamps for Local Business Owners
Published: 11/29/2016 Successful Roadshow Offers Not-for-Profit Digital Marketing Education from Top Industry Experts TROY, Mich., November 29, 2016 — Marketing is more critical — and more confusing — than ever for small businesses
Digital Audit Finds Half of Chicago Businesses Aren’t Mobile Ready
Published: 08/12/2016 Day-long LSA Bootcamp to demystify digital marketing for Chicagoland business owners TROY, Mich., August 12, 2016 — There are more searches coming from mobile devices than desktop computers and mobile is
LSA ACQUIRES AD-BUILDER TO EXPAND SERVICES AND CO-OP ADVERTISING OPPORTUNITIES FOR MEMBERS
Published: 05/18/2016 Deal Boosts LSA’s Ability to Tap the Nearly $40 Billion Co-Op Market TROY, Mich., May 18, 2016 — The Local Search Association (LSA), a not-for-profit industry association representing companies engaged in location-based advertising,
Study: 40% of Consumers Using 10 Media Channels in Local Path-To-Purchase
Published: 05/11/2016 Local Media Tracking Study Reveals Fragmented Media Landscape TROY, Mich., May 11, 2016 Consumers are using an increasing number of media sources to find local information. Illustrating the complexity and fragmentation in the