Association News
Inaugural ‘Ad to Action Awards’ Reveal Most Creative and Innovative Local Advertising Products That Complete Path to Purchase
Published: 04/29/2014 TROY, MICH. – April 29, 2014 – At its 2014 annual conference today in Huntington Beach, Calif., the Local Search Association (LSA) announced the winners of its inaugural Ad to Action Awards, a
Local Search Association Adds Leadership and Insights to Better Serve Local Advertising Members
Published: 04/28/2014 TROY, MICH. – April 28, 2014 – The Local Search Association (LSA) today announced the addition of Ben Wood of Google, Andrea Cancro of Starcom MediaVest Group, and Katy Hunter of Microsoft
Mobile Goes Universal: New Survey Shows Older Generations Embrace Mobile as Local Shopping Companion
Published: 04/14/2014 TROY, Mich., April 14, 2014 /PRNewswire/ — Boomers and Seniors are quickly following in the footsteps of their Gen Y and Gen X counterparts by actively using their mobile devices throughout the local
Ad to Action Awards Promote Advertising Innovations That Drive Calls, Clicks and Visits to Local Businesses
Published: 12/12/2013 TROY, Mich., Dec. 12, 2013 /PRNewswire/ — Whether it’s a new mobile ad tool that compels consumers to buy nearby products, or a vertical offering that changes how people purchase a local
Apple Co-Founder Steve Wozniak Announced as Featured Speaker at 2014 Local Search Association Annual Conference
Published: 12/10/2013 TROY, Mich., Dec. 10, 2013 /PRNewswire/ — The Local Search Association today announced that Apple co-founder Steve Wozniak will be the featured speaker at the 2014 Local Search Association Conference, April 27-29,
Mobile-Optimized Website Makes It Easy to Opt-Out of Phone Directory Delivery from a Smartphone or Tablet
Published: 11/21/2013 TROY, Mich., Nov. 22, 2013 /PRNewswire/ — Yellow Pages publishers today introduced a mobile version of their consumer choice website at www.YellowPagesOptOut.com to provide residents and businesses nationwide with the ability to easily manage