Since its launch in 2014, Google My Business has attempted to bridge the gap between consumers and the 150 million businesses present on its platform through unique tools and features. And earlier today, Google announced that it was adding even more new elements to help businesses stand out and “capture their identity,” through unique personalization.
According to Google, the updates come at a time when searches are becoming increasingly more specific, and consumers know exactly what they are looking to accomplish from the get-go, whether it’s booking a reservation, finding a restaurant with live music or asking a specific question. The new descriptive elements will help businesses better match with these types of queries.
The additions include:
Welcome offers — Everyone loves a good deal. This new addition allows businesses to offer rewards and discounts to those who follow their business on Google.
Short names & URLS — Owners can claim a short name URL for their business.
Cover Photos — Businesses can select their preferred photo for visitors to see when they land on their page.
Logos — An option to add a business logo in the top right side of the profile.
Photo Displays — A photo module will show selected images in a carousel format. Soon, businesses will be able to add captions to these photos.
Offline Materials — Google will be launching a website for businesses to download and purchase promotional assets like custom stickers, posters and more.
The company also announced that it will begin highlighting the top 5% of businesses by designated them a “local favorite” within listings. They will also create digital and physical badges of honor for those awarded with this title.
Each feature will help businesses get their name in front of local consumers across Google’s many platforms. However, it’s also important to note that in April, the company released a survey asking businesses if they would be willing to pay for GMB services. As more and more features are added, it’s possible Google may switch to some type of a payment model.
