Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Duplex: AI Machines Make Calls for Consumers to SMBs (May 9, 2018)
LSA Insider: “During the keynote at Google’s developer conference yesterday there was an array of announcements. Perhaps the most interesting — and certainly unexpected — among them was “Google Duplex.””
Study: 79% Research Online Before Making a Large Purchase In-Store (May 9, 2018)
LSA Insider: “Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands.”
PlaceIQ Selected for Best Attribution and Analytics Technology, Best Location Intelligence Platform in the Ad-to-Action Awards (May 9, 2018)
Cision: “Produced by leading industry trade group Local Search Association (LSA), these awards highlight technology innovations that help brands drive sales, customer engagement and provide memorable experiences for consumers.”
Top 8 Quotes from LSA18 : The State of SMB Tech Marketing (May 9, 2018)
Local Onliner: “Here are some of the top quotes from LSA18 regarding the state of small business tech marketing.”
Mobile-First Indexing & Advertising: Everything You Need to Know (May 9, 2018)
Search Engine Journal: “Big changes always seem to bring upheaval, fear, and hand-wringing. Such is the case with Google’s switch to mobile-first indexing. What does it really mean?”
Ready For Primetime: Local TV Ads Complemented By Geotargeted Mobile Will Generate $43 Billion This Year (May 8, 2018)
GeoMarketing: “When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions.”
Study: Google to dominate local search ad market (May 8, 2018)
Mobile Marketer: “Google and its YouTube video-sharing platform will grow their local ad sales 42% from $19 billion this year to $27 billion by 2022, per an estimate by BIA Advisory Services shared with Mobile Marketer.”
