Daily News: Google Duplex, Mobile-First Indexing & Advertising, Local TV Ads & Mobile Geotargeting
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Duplex: AI Machines Make Calls for Consumers to SMBs (May 9, 2018) LSA Insider: “During the keynote at Google’s developer conference yesterday there was an array of announcements. Perhaps the most interesting — […]
Study: 79% Research Online Before Making a Large Purchase In-Store
Online channels have transformed the way consumers discover and research products, easing the process and subsequently allowing them to make more informed purchasing decisions. Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands. A recent survey of 500 consumers from Netsertive, revealed […]