The practice of selling small businesses into individual digital channels and marketing solutions can create complexity for both the sales rep and the small business owner. Evidence of this comes in the form of high churn rates throughout the industry.
To simplify the proposition for SMBs and media sellers alike, a new framework and approach are needed. That new approach ideally should address the “customer funnel” more holistically.
These are the premises behind a new Local Search Association (LSA) report titled, “The Customer Funnel: A New Framework for Local Marketing,” and commissioned by Camilyo. Here is what you will find in the report:
To access the report, click here.
