Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Moz Webinar Replay: How to Measure Success in Local Search (June 17, 2016)
LSA Insider: “Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to.”
PinMeTo lets national brands automate updates to local Facebook pages (June 17, 2016)
TechCrunch: “PinMeTo launched new feature today that aims to make it infinitely easier for major brands to maintain a local presence on Facebook by somewhat automating the creation and updating of multiple local Facebook pages.”
Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020 (June 16, 2016)
GeoMarketing: “Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years.”
Facebook Launches Online Creative Hub in Bid to Simplify Creation of Ads (June 16, 2016)
Ad Age: “Facebook is now introducing Creative Hub, an online platform for agencies, brands and anyone involved in the creation of ads on Facebook, really, to share, review, test and create ads on Facebook and Facebook-owned Instagram.”
Vidyard Brings Video To Email (June 16, 2016)
Media Post: “Video technology provider Vidyard unveiled Vidyard Engage on Wednesday to help marketers integrate video content into their email outreach.”
