Daily News: Measuring Local Search Success, Location-Based Ad Spend, Video to Email
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Moz Webinar Replay: How to Measure Success in Local Search (June 17, 2016) LSA Insider: “Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to […]
Moz Webinar Replay: How to Measure Success in Local Search
Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored the broader set of metrics and methods that local businesses and multi-location brands should be using to more holistically evaluate success in local search. While there was some discussion on the […]