Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Why Creative & Design Matters in the Digital Age (June 7, 2016)
LSA Insider: “Design and creative – the moment where the customer meets the brand or business – is sometimes overlooked or taken for granted.”
Mary Meeker is right — most online ads suck (June 7, 2016)
Re/code: “The average mobile experience consists mostly of four ad-unit formats that range from horrible to so-so.”
Where Social Media Efforts Are Trending, According to 5,000+ Marketers (June 7, 2016)
MarketingCharts: “9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.”
Yelp Extends Online Booking Capabilities With New Platform Partners (June 6, 2016)
Street Fight: “Yelp took another step in its expansion into the online booking arena this morning, with the announcement that it would be adding five new platform partners to its roster.”
LocalSphere is now a member of the Local Search Association (June 5, 2016)
Storify: “As a member of LSA, LocalSphere looks to strengthen local businesses and their connection to local markets.”
It’s Berry No More — Introducing Vivial (June 4, 2016)
BIA/Kelsey: “The Berry Company has followed the footsteps of many of its peers in the Global Yellow Pages industry and has changed its name.”
