Daily News: Why Creative Matters, the Problem with Online Ads, Yelp Extends Online Booking Capabilities
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Creative & Design Matters in the Digital Age (June 7, 2016) LSA Insider: “Design and creative – the moment where the customer meets the brand or business – is sometimes overlooked or taken […]
Why Creative & Design Matters in the Digital Age
Local media and marketing discussions are generally focused on ROI (online-to-offline) and audience targeting (beacons, big data mobile, etc.). Meanwhile, design and creative – the moment where the customer meets the brand or business – is sometimes overlooked or taken for granted. The Internet is full of clutter and everyone is in competition for attention online. Given […]