Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Local Search vs. Social: Hallmark Treats the Two Very Differently (May 13, 2016)
LSA Insider: “Among other topics, it explored how national brands interact with and manage local marketing campaigns on behalf of independent retailers and franchise affiliates.”
Report: Most iOS app store revenue goes to top 1 percent of publishers (May 13, 2016)
Marketing Land: “Top 1 percent also capture 70 percent of App Store downloads.”
NetNewsCheck To Present ‘Real World Sales Transformation: Driving Revenue In 2016’ (May 13, 2016)
LSA Insider: “NetNewsCheck will be presenting a webinar on May 24 focusing on how to get CEO-level commitment to a sales transformation process, streamlining prospecting through marketing automation and getting results through pipeline management.”
Why Geofeedia Is Moving More Directly Into The Location Ad Business (May 12, 2016)
GeoMarketing: “The geo-data monitor has long used its location listening tools to serve disparate industries such as law enforcement.”
Google’s mobile-friendly algorithm boost has rolled out (May 12, 2016)
Search Engine Land: “The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.”
Retail Marketers to Lead Digital Ad Spending Through 2020 (May 11, 2016)
Wall Street Journal: “Retailers to spend $15 billion on paid digital advertising this year, $23 billion by 2020, eMarketer estimates.”
