Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls (December 7, 2015)
Search Engine Land: “Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your mobile ad performance.”
Webinar: Polachek & Sterling Offer Local Sales & Market Predictions for 2016 (December 7, 2015)
LSA Insider: “Industry experts Greg Sterling, VP of Strategy & Insights at LSA, and Neal Polachek, Board Advisor at BuzzBoard, have complied observations and predictions for 2016 and will share them during an upcoming webinar.”
Digital Ad Spending Expected to Soon Surpass TV (December 7, 2015)
New York Times: “Television has lost its longtime grip on advertising budgets as digital ad spending continues to surge, according to some of the advertising industry’s most closely watched forecasts to be released on Monday.”
Unlocking The Hidden Value Of Dynamic Number Insertion (December 7, 2015)
Marketing Land: “How marketers can take advantage of dynamic number insertion technology, or keyword-level call tracking, to increase lead generation and caller engagement.”
Is The Next Marketing Technology Wave All About Better Creative? (December 4, 2015)
Marketing Land: “As new content technologies transform the digital marketing landscape, marketers need to hop on board and evolve.”
