Daily News: Mobile Strategies that Drive Calls, 2016 “Local” Predictions Webinar, Digital to Soon Surpass TV
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls (December 7, 2015) Search Engine Land: “Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls […]
6 Strategies to Drive Calls Using Mobile Search Advertising
On-the-go consumers have lead the way to smartphones being the most used device when consumers search for information on local stores and services. That shift is rejuvenating the value of phone calls as leads. Calling a business is now just a single click away, an action that is seamless and immediately accessible from the customer’s […]
Webinar: Polachek & Sterling Offer Local Sales & Market Predictions for 2016
Please join the Local Search Association (LSA) and BuzzBoard for an exclusive webinar presentation next Tuesday, December 15 from 2:00 pm – 3:00 pm ET. What will 2016 hold for location-based marketing and advertising? In particular how will structural changes in the market affect local media and SMB advertising sales? Will marketing vendors and sales […]