According to research by BIA/Kelsey (above), around 50% of SMBs prefer do-it-for-me (DIFM) and do-it-with-me (DIWM) service models when it comes to their digital marketing efforts. As the data suggests, SMBs are looking for hands-on help. Parallel to that is the hands-on help media organizations are looking for when it comes to diversifying and growing digital revenues.
During the first half of last week’s webinar, reps from Beyond Private Label (BPL) discussed the importance of offering hands-on digital marketing solutions to SMBs. According to the research from BIA/Kelsey, the top five DIWM/DIFM channels were:
- Website
- Email Marketing
- Direct Mail
During the second half of the webinar, panelists shared the ins and outs of their white label digital marketing solutions which represented the DIFM option available to media organization’s as it applies to selling digital solutions. Instead of investing time and resources into new programs and initiatives, BPL showed how partners can start growing digital revenues via white label solutions.
Check out the entire webinar below:
For access to all of our past webinars and a look at what’s to come, visit https://bit.ly/LSAwebinars.
