Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Fundbox Jumps into Race to Solve the SMB Cash Crunch (June 28, 2019)
LSA Insider: “Solving B2B cash flow inefficiency is getting more and more attention from fintech players. It’s a huge problem for businesses of all sizes, with an estimated $3.1 trillion in outstanding account receivables floating around on any given day (according to this report). And for small businesses, late payment of receivables is a leading cause of business failure.”
Media Milestone: Time on Mobile to Surpass TV Viewing This Year (June 28, 2019)
Marketing Charts: “American adults have for many decades spent a significant amount of their time in front of the TV. But growth in the adoption of smartphones across all generations has created competition for TV. Now in 2019, eMarketer forecasts that a key threshold will be reached – that US adults will spend more time each day on their mobile devices than watching TV.”
How much should we care about voice search? It depends on target audience (June 27, 2019)
Search Engine Land: “In 2018, voice search was one of the hottest topics in the SEO community. A popular article by Wordstream listed a handful of statistics around voice search, starting with the misconstrued Comscore statistic that by 2020, 50% of searches would be done through voice. It turns out, this statistic was related only to voice search in China.”
Instagram will bring ads to Explore tab of personalized content (June 27, 2019)
Mobile Marketer: “Instagram will place ads in its Explore section that shows users personalized content based on their interests, giving mobile marketers a chance to reach highly targeted audiences, according to a company announcement.”
Texting Allows Marketers to Reach Customers Where They Spend the Most Time (June 26, 2019)
Street Fight: “Seventy-six percent of consumers are already receiving texts from businesses, and a majority of consumers across all age groups would prefer that more businesses take up texting as a mode of communication, a new report from business text messaging platform Zipwhip indicates.”
