Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
LOCALOGY ENGAGE 19: SaaS Integrations Bridge the All-in-One, Point Solutions Divide (June 10, 2019)
LSA Insider: “LSA proprietary data shows 79% of small business owners would prefer a single, integrated software solution or provider to solve multiple operational or marketing problems. Only 21% said they would rather work with point solutions. That finding offers some important context for the discussion of SaaS and tool integrations.”
LOCALOGY ENGAGE 19: Turning Customers Into Advocates (June 10, 2019)
LSA Insider: “Andrea Kayal, CMO of Upserve, a restaurant operations app company in the Vista Private Equity portfolio, spoke at our LOCALOGY ENGAGE: SaaS/SMB event last week. Andrea walked through Upserve’s model and approach for leveraging their best customers as a means to influence prospects.”
LOCALACT Releases Version 3.0 with Enhanced User Experience, Feature Upgrades and Expanded Franchisee Support (June 10, 2019)
Cision: “LOCALACT 3.0 presents an entirely redesigned and enhanced user experience, providing easier access to key results and performance metrics, a new enrollment experience for local business owners and a more defined organization of data.”
Google brings the Assistant to Waze (June 10, 2019)
Search Engine Land: “Part of Google’s Assistant everywhere strategy, Waze users will be able to ‘avoid tolls’ and ‘report police’ without touching the screen.”
Mobile Internet Usage Reaches 800 Hours A Year (June 10, 2019)
MediaPost: “The mobile internet has expanded the amount of time people spend consuming media each day, reaching an average of 479 minutes, according to Zenith’s latest Media Consumption Forecast.”
Word of Mouth Remains Vital for Loyalty in Digital Age (June 7, 2019)
Street Fight: “While customer reviews found on Google and Yelp are the new neighborly recommendations for nearby businesses, good-old recommendations from family and friends remain vital for loyalty in the digital age.”
