Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
What Happens When Virtual Assistants Start Doing Sales Calls? (May 24, 2019)
LSA Insider: “Google’s AI-powered Duplex (and its B2B reciprocal CallJoy) are amazing. In fact Duplex beats the Turing Test, although the NY Times recently found that Duplex isn’t yet the miracle it seems; Google is using humans in call centers to do some of the outbound restaurant booking.”
Reimagining classic ad campaigns for a multi-screen world (May 23, 2019)
Marketing Land: “Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser would bolster its “Wassup?!” commercial with an advanced targeting strategy and social media components. And Don Draper’s “I’d like to buy the world a Coke” would still be memorable, but would it work in 30, 15 or even five seconds?”
5 Visual Marketing Platforms for Brands (May 23, 2019)
Street Fight: “With visual search on the verge of mainstream adoption, visual marketing platforms have never been more in demand. Platforms that help brands collect, curate, and showcase photos created by consumers are being sought out, as retailers search for better ways to compete with pure-play e-commerce giants.”
Google update lets brands shine in search results (May 23, 2019)
Mobile Marketer: “Google updated its mobile search results to showcase a website’s branding and give web users a better idea of where information is coming from, per a blog post.”
Why has paid search been pigeonholed to the bottom of the funnel? (May 22, 2019)
Search Engine Land: “No one can argue that paid search isn’t a fantastic bottom-funnel tactic. The rest of your marketing drives interest in your products or services which then drives consumers to search engines where your SEM acts as an always-on net to capture engagement.”
