Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Do You Know How to Avoid a Review Markup Penalty? (March 21, 2019)
LSA Insider: “As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from customer reviews, but everyone about fell out of their chair when Google introduced stars for organic results.”
SOCi Launches Reputation Insights for Sentiment & Competitive Monitoring (March 21, 2019)
Business Wire: “Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews and analyze shifts in online reputation over time.”
During Privacy Battle, Brands Adjust Location Targeting Strategy (March 21, 2019)
Street Fight: “Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications.”
Report: Facebook the top network for app-installs, Google, Apple follow (March 20, 2019)
Marketing Land: “The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required).”
An Hourly Bidding Algorithm Launches For Amazon Advertising (March 20, 2019)
MediaPost: “Three years in the making, the hourly bidding algorithm is powered by an econometrics and machine-learning data model that for the first time, according to the company, allows Amazon advertisers to adjust bids automatically, adapting to changes in the marketplace.”
