Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential (February 21, 2019)
LSA Insider: “There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly on their smartphones and 45.7 million on smart speakers, according to research from Voicebot.ai.”
Video, Weekend Posts Generate Most Engagement on Facebook (February 21, 2019)
LSA Insider: “Despite data privacy scandals, nearly 1.5 billion people log in to Facebook daily, just over half of whom check several times a day. Such high usage (by consumers of all ages) leaves plenty of opportunity for marketers to reach their target audiences with organic Facebook posts.”
Google Brings Local Business Follow Button to Maps for the iPhone (February 20, 2019)
LSA Insider: “Last October, Google introduced a Follow button on local business profiles in Google Maps for Android. Users who follow the business receive “updates and offers” (Google Posts) from that business. The business also can see the user’s public profile information,though users can follow privately too.”
Facebook ad ROI improves as holiday spend drops 45%, analysis finds (February 21, 2019)
Mobile Marketer: “While the ROI for Facebook ads appears to be on the upswing, C3 Metrics attributes the reason to reduced spend on the platform, making the average look stronger as a result.”
Can AI and GDPR Co-Exist? (February 20, 2019)
eMarketer: “Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.”
Google touts ROI of AMP display ads, adding they perform best on AMP web pages (February 20, 2019)
Marketing Land: “Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday.”
