Why Did Broadly Acquire About.me?
Broadly‘s acquisition of About.me announced today seems to be a bit more about acquiring the About.me team than about the product. We reached out to Josh Melick, Broadly’s Co-founder and CEO, and he offered us this take: “First, we really liked the team. I’ve known Mindy for two years and wanted her to come on […]
Daily News: Voice-Marketing Potential, Facebook Post Engagement, Google’s Follow Button
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential (February 21, 2019) LSA Insider: “There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly […]
Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential
There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly on their smartphones and 45.7 million on smart speakers, according to research from Voicebot.ai. Consumers are already using voice assistants to conduct searches and pre-purchase research. And though many brands have started to optimize […]
Video, Weekend Posts Generate Most Engagement on Facebook
Despite data privacy scandals, nearly 1.5 billion people log in to Facebook daily, just over half of whom check several times a day. Such high usage (by consumers of all ages) leaves plenty of opportunity for marketers to reach their target audiences with organic Facebook posts. The question is, what tactics work best for generating […]