Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Introduces ‘Attribution’ for Online and Offline View of Customer Journey (October 23, 2018)
LSA Insider: “Early last year, Facebook began beta testing a tool for marketers to monitor campaign success across the company’s platforms. That vision has come to fruition, as last week the company announced Facebook Attribution for all of its advertisers, a free tool that will provide reporting on campaigns across numerous channels.”
For Most Brands, Biggest Benefit to Using In-House Is Cost (October 23, 2018)
eMarketer: “In an August 2018 survey of 412 US client-side marketers conducted by the Association of National Advertisers (ANA), about four in 10 respondents said that cost efficiencies were the primary benefit of having an in-house agency.”
Voice commerce surges with smart speaker ownership (October 23, 2018)
Mobile Marketer: “Visa and Pymnt.com’s study provides further evidence that voice commerce is growing in tandem with smart speaker ownership. The study follows a Nielsen Research survey that found that nearly 25% of U.S. homes contained a smart speaker at the end of Q2 2018.”
Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up (October 23, 2018)
Street Fight: “This is apparently a work in progress, but Google has identified the shift from answers to journeys as one of its priorities for the “next chapter” of search.”
Marketers can now use LinkedIn category data for targeting through Bing search (October 23, 2018)
Search Engine Land: “Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a blog post on Tuesday.”
‘Retailers have to be ready for it’: Visual search sits on the brink of a breakthrough (October 22, 2018)
Digiday: “Inside the cavernous walls of The Home Depot, customers wander the aisles in search of a store employee wearing a signature orange apron. They’re trying to replace a specific part — maybe a gasket, or a flange. It can be like finding a needle in a haystack.”
